Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints
Lead the development and evolution of brand guidelines, tone of voice, and visual identity
Work closely with product and leadership to ensure the brand reflects Praktika’s mission and values
Oversee all brand-owned pages and digital assets, maintaining quality and coherence
Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI-native creators
Build and scale a micro-influencer programme, from sourcing and briefing through to performance tracking
Develop creator briefs that are authentic to Praktika’s brand while driving measurable awareness and acquisition
Identify and secure sponsorship opportunities aligned with Praktika’s target audience and brand positioning
Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups
Manage event logistics, budgets, and post-event reporting to assess ROI
Represent Praktika at key events and build relationships with partners and communities in the language learning and EdTech space

6+ years of experience in brand, marketing, or creative roles, ideally within a consumer tech, EdTech, or startup environment
A track record of building and scaling brand strategies that drive measurable growth
Hands-on experience managing influencer programmes, including both AI and micro-influencer channels
Proven ability to manage events and sponsorships from concept to execution
Strong community-building instincts with experience growing and managing engaged online communities
Highly autonomous — you can set direction, build processes, and deliver without heavy oversight
Comfortable working cross-functionally with product, design, and leadership teams
Fluent in English; additional language skills are a plus given our global user base
Genuinely excited about AI and language learning — you’ll be building the brand of a company redefining education for millions

Top-tier salary to match your top-tier skills
Equity that grows with your impact: Equity growth via stock options
26 days holidays plus bank holidays. (34 days per year)
Yearly off-sites: Last year was in Dubai!
Health and wellness benefits to support your overall well-being through Safetywing
Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
Annual educational budget of up to $1,000

Brand Director

Key skills