Plan, execute, and optimize advertising campaigns on Google Ads (Search, Demand Gen and Performance Max) using data-driven insights and best practices.
Optimize ad budgets, bidding strategies, and targeting.
Monitor and analyze campaign performance using advertising platform analytics, but also data visualization tools such as Tableau, Sigma and Mixpanel.
Research and test new ad formats, features, and audiences to identify opportunities and enhance performance.
Collaborate with internal teams (creative, design, copy, and product) to ensure alignment between campaign objectives and execution.
Communicate and report on campaign results, insights, and recommendations to stakeholders.

4+ years of experience managing Google Ads, including Search and at least 2 years of hands-on experience managing Demand Gen and Performance Max campaigns, in a digital business environment, ideally a subscription-based B2C product.
Experience managing and scaling Google Ads accounts with six-figure monthly budgets.
Hands-on experience managing Google Ads, including knowledge of its policies, guidelines, and best practices.
Strong analytical and problem-solving skills, with the ability to interpret data and present actionable insights.
Familiarity with B2C app business metrics (CPA, AOV, LTV, CTR) and an understanding of how funnels operate.
Communication and collaboration skills, with the ability to work effectively in a remote environment.
A creative and innovative mindset, with the ability to generate and test new ideas.
High sense of ownership and proactivity—you take initiative and drive results.
Experience with complex environments, multiple products.
Unblocking new businesses.
Nice to have but not mandatory: Experience in the health & fitness vertical.
Knowledge in automation integrations for efficiency.
Experience with other advertising platforms (e.g., Meta, Pinterest, or TikTok).
Experience using n8n, coding, no-code tools or automations extensively.
Experience with subscription models.

Senior Google Ads Specialist, Demand Gen

Key skills