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Marketing Manager – Events, Community at Binance | JobVerse
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Marketing Manager – Events, Community
Binance
Website
LinkedIn
Marketing Manager – Events, Community
Australia
Full Time
3 hours ago
No H1B
Apply Now
Key skills
Web3
Stakeholder Management
About this role
Role Overview
Plan and execute end-to-end events
Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop “low-hype, high-trust” event formats aligned with current market sensitivity
Build and nurture a loyal local community (online + offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
Translate global brand into locally relevant, trust-driven messaging
Lead initiatives that position Binance as Responsible, Compliant, User-first
Partner with PR to ensure alignment between events, messaging, and media narrative
Identify and execute partnerships with universities, Web3 communities, finance/investment groups, lifestyle/culture spaces
Build credible local alliances to strengthen brand perception
Track key metrics: Event attendance & conversion (KYC, activation)
Requirements
4–7+ years in events, community, or brand marketing
Experience in Australia market is a must
Background in crypto, fintech, or startup environment preferred
Proven track record of executing high-quality, well-attended events
Execution-first: You get things done, not just plan
Strong understanding of Australian culture and audience behavior
Ability to operate in a highly regulated, sensitive environment
Excellent stakeholder management (agencies, vendors, partners)
Comfortable working in a lean / rebuilding team setup
Grounded, practical, and not hype-driven
High ownership — acts like a local market owner
Strong judgment on what not to do (especially in current climate)
Able to balance global brand vs local nuance
Tech Stack
Web3
Benefits
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Apply Now
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