Lead the development and execution of retail marketing programs that drive discovery, trial, and repeat purchase across key U.S. retail partners
Work closely with both the Sales and Marketing teams to turn shopper insights into creative retail activations that help our partners win and help more consumers discover TRIP
Develop in-store displays, promotions, POS, and retail activations
Build shopper marketing toolkits to support launches and key retail moments
Ensure strong shelf presence across retail partners
Partner with Sales on retail launches and key account initiatives
Create custom programs for priority retailers
Collaborate with agencies and retail partners on co-marketing activations
Support retail media campaigns and digital shopper initiatives
Build shopper marketing calendars aligned with retail windows
Use syndicated data and insights to track performance and optimize programs

5+ years in shopper marketing, trade marketing, or retail marketing within CPG
Experience working with national retail accounts
Familiarity with retail media networks and syndicated data platforms (SPINS, Nielsen, Circana, etc.)
Strong project management and cross-functional collaboration skills
Creative thinker who can turn insights into impactful retail programs
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Shopper Marketing Manager

Key skills