Lead US influencer and celebrity strategy and activation in partnership with the UK team.
Manage US brand partnerships, including sourcing, negotiating support, and execution.
Plan and execute US specific campaigns across retail, digital, social, and experiential.
Provide US market input into global brand, creative, and product projects.
Gather and analyze US consumer, category, and competitive insights, and translate findings into clear recommendations.
Contribute US needs and perspectives to product development, including concepts, packaging, and regulatory considerations.
Support US digital activity across DTC, TikTok, and social media in collaboration with the US Creative Strategist and UK digital teams.
Ensure US content aligns with global brand direction while reflecting local market culture and trends.
Work with Sales, Operations, Creative, and Product to ensure smooth execution across all US touchpoints.
Maintain close communication with the UK Marketing Director and Global Brand team to ensure alignment and shared priorities.
Coordinate agency and freelancer support as needed.

5+ years’ experience in a Brand Management role
Experience in fast-growth consumer brands, ideally within beverage, wellness, or health categories.
Proven experience with influencer strategy, partnerships, and campaign execution.
Comfort working in global or multi-market environments
Strong analytical and insight-translation skills
Equal parts strategic thinker and hands-on doer
Passion for innovation, wellness, and culturally relevant brand building
Comfortable operating within a fast-paced, collaborative, and entrepreneurial environment.
This position is open to US citizens, US permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Medical, Dental & Vision Insurance
Paid-Time-Off Program
Mindfulness support with Calm App membership
401k
Life Insurance
Sabbatical: Potential for 6-week sabbatical after 2 years of service
A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)

Director of Brand Marketing

Key skills