Develop and execute a national earned media strategy focused on credibility and authority
Build and maintain relationships with tier-1 outlets (NYT, WSJ, Forbes, Bloomberg, CNBC, etc.)
Secure executive interviews, expert commentary, and feature placements tied to housing, relocation, and entrepreneurship
Create compelling founder narratives aligned with company growth and premium positioning
Build and manage an annual earned calendar aligned to peak season and expansion markets
Track and report on impact metrics beyond impressions (branded search lift, inquiries, referral signals)
Secure AI-indexable coverage that strengthens citation visibility in AI search platforms
Support CEO visibility through curated speaking opportunities and coordinated media coverage
Develop strategic celebrity or cultural collaborations that drive earned amplification
Establish local authority in expansion markets through regional media and business journal placements

5–8 years of PR, communications, or earned media experience
Proven track record securing national media placements
Strong media relationships across business, real estate, luxury, or lifestyle verticals
Exceptional writing and storytelling skills
Demonstrated experience leveraging AI tools (e.g., ChatGPT, media intelligence platforms, AI search monitoring tools) to enhance pitching strategy, coverage tracking, and authority-building initiatives.
Experience tying PR performance to business outcomes
Understanding of search evolution, AI discovery, and authority signals
Strategic thinker with strong execution capability
Comfortable operating in a fast-moving, growth-stage environment
Preferred background in real estate, luxury services, founder-led brands, or high-growth companies.

Hybrid schedule: 2-3 days in office after initial onboarding
Equal opportunity employer committing to diversity and inclusion in the workplace.

Public Relations Manager

Key skills