Senior Internal Communications Specialist – Channels

Role Overview

• Design and implement a channels strategy covering corporate comms (all-colleague emails, newsletters, intranet) and systems channels (Teams, Outlook).
• Conduct regular channel audits to assess performance and identify gaps or overlaps.
• Establish governance, standards and publishing cadences to create a clear single source of truth.
• Pilot new tools and features, gather feedback and scale what works.
• Partner with stakeholders to develop and deliver communications campaigns aligned to organisational objectives.
• Develop and maintain a partnership framework, including a tiered support offer.
• Manage day-to-day channel operations, scheduling and deploying high-priority messages across email, intranet and collaboration platforms.
• Clarify roles, workflows and handoffs to minimise single points of failure.
• Maintain a central comms calendar to ensure transparency and avoid message collision.
• Work closely with the Senior Internal Communications Specialist (Content) to keep channels and content strategy integrated.
• Track channel analytics (open rates, intranet engagement, Teams activity) to inform planning.
• Share insights with stakeholders and co-create improvements through regular workshops.
• Keep pace with sector best practice and emerging platforms.

Requirements

• Demonstrable experience in a strategic communications role, designing, delivering and measuring campaigns.
• Proven track record of managing a multi-channel communications strategy (intranets, newsletters, internal social media and online engagement).
• Experience working in an internal communications setting.
• Familiarity with Microsoft platforms including Teams, SharePoint and Viva Engage.
• Strong writing and storytelling skills, with the ability to distil complex information for diverse audiences.
• Data-driven mindset with experience using analytics to inform channel planning.
• Strong stakeholder management and influencing skills, with experience working across cross-functional teams.
• Proactive, curious and comfortable with ambiguity in fast-moving environments.

Benefits

• 26 days’ paid holiday per annum plus bank holidays.
• Pension plan with up to 12% employer contributions (depending upon your contribution).
• Life assurance at 3 times basic annual salary.
• Enhanced parental leave.
• Paid volunteering days.