Develop and maintain the Internal Comms Content Strategy: tone of voice, inclusion standards, plain English and preferred formats.
Chair an Editorial Board with intranet content editors embedded in each team.
Partner with business stakeholders to craft key messages for major initiatives, campaigns and change programmes.
Lead content “deep dives” to translate complex technical or policy updates into user-friendly narratives.
Own end-to-end content production for video scripts, infographics, podcasts, case studies and written articles.
Carry out research and testing to help the RSC keep up to date with the latest trends and maintain an evidence-based approach.
Embed best practices for plain English, accessible design and diversity of imagery.
Run periodic audits of published content for bias, jargon and readability.
Carry out content-testing to identify what works and what doesn’t.
Define and track content KPIs.
Use insights to iterate content strategy.
Manage the Internal Communications Officer, supporting them to reach their full potential.

Demonstrable experience in a strategic communications role, designing, delivering and measuring campaigns.
Proven track record of content strategy, planning and governance — including tone of voice, editorial standards and accessibility.
Exceptional writing and storytelling skills, with the ability to translate complex information into clear, engaging content for diverse audiences.
Hands-on experience producing content across multiple formats — written articles, video scripts, infographics, podcasts.
Data-driven approach to content, using testing and KPIs to iterate and improve.
Strong stakeholder management skills, with experience working across cross-functional teams.
Proactive, curious and comfortable working with ambiguity in a fast-moving environment.

26 days’ paid holiday per annum plus bank holidays.
Pension plan with up to 12% employer contributions (depending upon your contribution).
Life assurance at 3 times basic annual salary.
Enhanced parental leave.
Paid volunteering days.

Senior Internal Communications Specialist, Content

Key skills