Conversion Rate Optimization Specialist, Behavioral Analytics

Role Overview

• As part of our CRO team, you will be responsible for the strategic planning and implementation of successful CRO concepts for clients of varying sizes, from SMBs to enterprise
• You will deepen your specialized expertise in heuristic analysis of conversion funnels (behavioral economics, consumer psychology, conversion design) as well as quantitative and qualitative analysis of user behavior
• You will independently carry out comprehensive potential analyses to optimize conversion rates on landing pages and across the entire conversion funnel
• You will develop A/B test concepts and roadmaps and implement them in collaboration with our conversion designers and copywriters
• At the same time you will support our internal Organic Search, SEA & Paid Social Advertising teams with your CRO consulting expertise
• You will create analyses and automated reports/dashboards and derive concrete recommendations for action for our clients
• You will stay up to date with developments and trends in your field and proactively contribute your own ideas to daily workflows and new projects
• Intensive work on and expansion of a professional tool stack around A/B testing tools, heatmap tools, survey software, Google Analytics & Data Studio, HubSpot, Unbounce, etc. completes your area of responsibility
• You will accompany sales processes and advise your current and future clients on conversion rate optimization

Requirements

• At least 2 years of practical experience as a conversion optimizer and an interest in the world of online marketing and digital analytics
• You have successfully completed a degree with a focus on (online) marketing, psychology or media studies with an analytical emphasis, or possess an equivalent qualification
• You have strong numerical understanding and analytical thinking, along with an interest in cognitive psychology and behavioral economics
• You are familiar with A/B testing tools (e.g., Optimizely, Google Optimize, VWO, A/B Tasty) and have good knowledge of Google Analytics
• You demonstrate excellent written and spoken German and English skills
• A high degree of communication skills, initiative and team spirit, as well as enjoyment in getting to grips with new subject areas, round off your profile.

Benefits

• Flexibility: Choose the working model that suits you and work either from our Berlin office or from a location of your choice in Germany. You may also work remotely from abroad for up to six weeks per year.
• Free lunch: Three times a week we provide a free meal in the office — including vegetarian and vegan options.
• Individual development: Your personal growth is important to us. We will design your individual development plan together and discuss it in regular feedback meetings.
• Peak Ace Academy: Take advantage of our internal and external training opportunities to reach your development goals and shape your career path.
• Work–life balance: Find your ideal rhythm with flexible working hours, part-time options and 28 days of vacation per year (Christmas Eve and New Year’s Day are additional days off).
• Diverse clients: Work with international clients from various industries on innovative campaigns and contribute your ideas to grow together and rethink digital marketing.
• Discounts: Save at numerous shops and other providers via our corporate benefits portal.
• Strong together: Join a team of unique and passionate digital marketing experts. Together you will work on challenging projects, exchange knowledge and learn from each other.
• Thinking ahead: Peak Ace subsidizes your contribution to the company pension scheme with an additional 20%.
• Office life: Our Berlin office provides everything you need to work — first-class technical equipment, fruit, drinks and plenty of space to collaborate with your colleagues.