Manager, Paid Media

Role Overview

• Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
• Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
• Maintain a clean, scalable account structure that supports testing, learning, and stable performance
• Monitor performance daily across the entire funnel and proactively diagnose volatility
• Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
• Develop a clear point of view on funnel health and communicate insights simply and consistently
• Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
• Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
• Track creative performance, identify fatigue early, and drive iteration velocity
• Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Improve systems, pacing, and performance stability month over month
• Provide clear, performance-based briefs and feedback to drive winning concepts and variations
• Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
• Partner on tracking integrity, attribution setup, and reporting accuracy
• Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
• Support measurement improvements and signal quality across platforms and integrations

Requirements

• 4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
• Proven experience scaling budgets while maintaining profitability and efficiency targets
• Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
• Demonstrated ability to design structured tests and translate learnings into scalable growth
• High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Benefits

• Competitive salary + bonus
• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)
• $75/month Personal Workspace Stipend
• $75/month Learning & Development Stipend
• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match