Design, build, and deploy AI agents that automate key marketing team functions and customer lifecycle touchpoints.
Work hands-on with LLMs and workflow automation tools to reduce manual lift across the team and increase marketing throughput.
Identify repetitive or bottlenecked marketing processes and systematically replace them with intelligent, scalable automation.
Design and execute structured tests across marketing channels, landing pages, and email sequences to optimise conversion rates.
Build and maintain a disciplined experimentation cadence, documenting hypotheses and results.
Collaborate with the content team to shift ThriveCart's marketing from feature-led to value-led.
Analyse user behaviour data to identify where potential customers are dropping off across the funnel and implement targeted interventions.
Build and optimise automated email and in-app messaging workflows that drive users toward features correlated with activation.
Develop, launch, and iterate on referral and incentive programs.
Maintain an always-on view of competitor moves and translate intelligence into positioning recommendations.

Proven track record of owning and improving funnel conversion metrics end-to-end.
Hands-on experience building or deploying AI agents, automation workflows, or LLM-powered tooling for marketing use cases.
Strong command of experimentation methodology including A/B testing, statistical significance, and decision-making from data.
Excellent project management and organizational skills
Ability to manage multiple channels and stakeholders simultaneously
Clear, confident communicator with strong written and verbal skills
Data-driven decision maker with strong reporting capabilities
Result-oriented mindset
Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
Experience in product marketing or go-to-market strategy
Experience working in fast-paced, growth-oriented environments

Growth Marketing Manager

Key skills