Field Marketing Manager

Hyland is a leading provider of content services solutions, and they are seeking a Field Marketing Manager to drive demand through strategic program development and execution. The role involves collaborating with sales teams to create and manage field-based marketing campaigns and events aimed at generating leads and accelerating opportunities.

Responsibilities:

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives
• Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth
• Identify target accounts and segments within Hyland’s prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement
• Plan execute and oversee a variety of world-class events including regional events ancillary events user forums and executive roundtables and dinners ensuring every touchpoint delivers impact
• Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from revenue marketing activities
• Create targeted high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration which includes website personalization gifting and conversational email
• Interlock with regional/ industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews pipeline reviews and regional quarterly business reviews to understand segmentation and prioritization
• Lead awareness communication and enablement efforts with sellers in the field that support the knowledge and adoption of marketing strategies and campaigns
• Partner with cross-functional teams including campaign strategy sales product marketing and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs
• Develop and effectively manage the regional marketing budget optimizing spending to maximize ROI and achieve KPIs within the overall marketing strategy
• Create a culture of audience segmentation management to optimize headcount and resources by reducing overlapping programs to the same audience and improving customer experience
• Work with sales development representatives (SDRs) to define an end-to-end revenue management process and service-level agreements (SLAs) between the interlocking teams
• Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization
• Monitor and evaluate the health of the sales pipeline and movement of accounts within the pipeline identifying gaps and opportunities
• Evaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology if required
• Ensure all field marketing programs comply with local data privacy and other regulations
• Mentor coach train and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

Requirements:

• Bachelor's degree or equivalent experience
• Three or more years in B2B marketing
• Two or more years of field marketing experience
• Proven record of putting customer experience at the forefront of campaign and program planning
• Successful record of enabling and partnering with sales to achieve revenue goals
• Experience in relevant markets creating and implementing successful marketing programs that engage new prospects accounts and customers; leveraging a range of tactics and technologies within budget and on time
• Record of achieving successful metrics
• Excellent written and verbal communication skills
• Detail-focused strong cross-functional project management skills
• Strong organizational multi-tasking and time management skills
• Strong collaboration skills applied successfully within team as well as with other areas
• Strong critical thinking and problem solving skills
• Self-motivated with the ability to manage projects to completion with some oversight
• Demonstrated ability to influence motivate and mobilize team members and business partners
• Ability to work in a fast-paced dynamic environment!
• Strong ability to handle sensitive information with discretion and tact
• Strong collaboration & negotiation skills showing ability to influence without ownership gaining support and trust across the organization to achieve agreed upon business outcomes
• Strong ability to establish rapport and gain the trust of others; effective at gaining consensus
• Strong ability to work independently and in a team environment
• Strong business and technology acumen
• Ability to think creatively and bring innovative ideas to the table to support marketing efforts
• Ability to provide guidance and support to developing team members
• Marketing performance analytics and data visualization
• Marketing automation
• Business intelligence (intent signal visibility)
• Sales force automation/CRM
• Content management
• Event management
• Action-oriented leadership and initiative to drive business outcomes
• Exceptional planning project and agency management skills
• Ability to understand the impact of decisions on other areas of the business
• Strong listening information gathering cultural awareness and empathy skills for uncovering and defining deliverables needs and outcomes
• Balances stakeholders to ensure accountability by communicating effectively
• Collaborates drives engagement
• Cultivates innovation and leverages the tech available to them to do so
• Aligns plans to drive improved customer experience and revenue results
• Possesses a strategic mindset and can manage complexity and objection handling
• Continuously upskilling and reinventing themselves in ways which grow the business and themselves
• Evaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology
• Ensure all field marketing programs comply with local data privacy and other regulations
• Up to 25% travel time required