Implement and execute the migration of the CRM platform to HubSpot
Manage contacts, analyze results, run A/B tests and define clusters for communication sends
Direct copywriters and designers to develop supporting materials for communication workflows
Monitor and implement continuous improvements across the customer journey
Plan and organize product communications and their distribution
Evaluate and review copy and design materials
Translate brand and product positioning into effective strategies and actions
Understand and apply customer lifecycle metrics
Track metrics and OKRs to guide actions
Work collaboratively with Content, Paid Media, Sales and Marketing teams

Strong hands-on experience with HubSpot for implementation, management and results analysis
Solid experience with inbound marketing strategies, CRM, advanced segmentation and personalization based on behavior, profile and journey stage
Familiarity with best practices for databases, analytics and building metric and OKR tracking
Practical knowledge of HTML
Degree in Marketing, Advertising, Technology or related fields

Medical and dental coverage with no co-payment
Life insurance
Allowance for medication purchases
Fitness subsidy
4 free monthly sessions with a therapist or nutritionist
Flexible meal allowance via card
Free food at the headquarters
Childcare assistance
Parental support program
Extended maternity and paternity leave
In-house training platform
Education assistance subsidizing 70% of tuition for degrees and language courses
Home office allowance
Work equipment provided
Furniture allowance
Partnerships with coworking spaces across Brazil
Birthday day off
Happy hour allowance
Referral bonus for new hires
Performance-based annual bonus
Stock options plan
Casual, relaxed environment with no dress code

CRM Analyst, Inbound Marketing

Key skills