Paid Social Executive

Role Overview

• Lead in the planning, creation, technical set-up, and execution of Paid Social campaigns across Meta, TikTok, Reddit, and YouTube.
• Monitor, optimise, and scale campaigns to meet or exceed performance KPIs such as ROI, CPA, CTR, and app installs.
• Optimise towards brand awareness, consideration, App Downloads and in-app bookings.
• Implement and ensure accurate campaign tracking, pixel integration, and conversion tracking.
• Manage budgets effectively, ensuring spend is tracked, controlled, and aligned to performance targets.
• Collaborate with our in-house creative team to produce high-performing ad creative and copy, using a test-and-learn approach to inform future campaigns.
• Produce clear and actionable daily, weekly, and monthly reports with performance insights and recommendations.
• Analyse audience, creative, and placement performance to identify trends and opportunities for growth.
• Present campaign results confidently to internal stakeholders.
• Work with the Performance Marketing Manager to identify new opportunities, platforms, and technologies for campaign innovation.
• Build strong relationships with platform reps (e.g., Meta, TikTok) to leverage insights and beta opportunities.
• Contribute ideas for new campaigns, creative approaches, and process improvements.
• Stay on top of platform updates, algorithm changes, and Paid Social trends.
• Share insights and best practices with the wider marketing team to enhance overall performance.
• Be committed to maintaining our ISO27001 certification and set high standards for Information Security compliance.

Requirements

• Developed understanding of Paid Social’s role within the wider performance marketing mix, including how it integrates with other channels.
• Minimum 2 years’ hands-on experience in managing paid social campaigns across multiple platforms.
• Proficient in Microsoft Excel/Google Sheets, with strong analytical and reporting skills.
• Clear and confident communicator, able to present campaign performance, insights, and recommendations to stakeholders.
• Highly organised and detail-focused, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative team player with a proactive, solution-oriented approach and a passion for continuous improvement.

Benefits

• This is a UK-based remote position.
• Veezu is committed to fair and inclusive recruitment, welcoming applications from all backgrounds, experiences, and communities.