About this role
Role Overview
- TikTok is your focus.
- You monitor trends, sounds, formats and creators daily — and know exactly what’s working right now (and why).
- You develop creative TikTok ideas and concepts that fit our brand while remaining trendy, authentic and entertaining.
- You appear on camera, record videos, test hooks, tell stories and present our products naturally.
- You edit your own videos and have a good sense of timing, cuts, text overlays and sound.
- You work closely with our Content and Marketing teams, supporting them with fresh ideas, TikTok know-how and a creator mindset.
- Support with performance tracking and deriving learnings from TikTok insights.
Requirements
- You are a registered student (field of study is secondary — mindset matters).
- Must-have: TikTok is part of your daily routine and you stay up-to-date on trends, sounds, creators and formats.
- You’re comfortable in front of the camera — in fact, you enjoy being visible and inspiring others.
- You can independently record, edit and finalize videos (e.g., CapCut, in-app editing, Premiere, etc.).
- You’re creative, quick-thinking and prefer to experiment rather than over-perfect — done > perfect.
- Sports and movement are part of your everyday life and you can relate to our target audience.
- You work independently, reliably and are eager to take on responsibility.
- Excellent German skills; English is a plus.
- Nice to have (not required): initial experience in social media, content creation or marketing.
- Understanding of brand building, storytelling and community-oriented thinking.
- Experience with additional platforms like Instagram or YouTube is a plus.
Benefits
- Flexible hours and location-independent work.
- Competitive compensation.
- Regular team events.
- Collegial atmosphere with flat hierarchies and short decision-making paths.
- Opportunity to shape a fast-growing brand with innovative products.
- Challenging projects with significant entrepreneurial scope that you drive independently and passionately, allowing you to be creative.
- No micromanagement — plenty of freedom to design your area of responsibility.