Own outbound sequencing tools and campaign execution, partnering with AEs in a train-the-trainer model
Work directly with the CEO and Founder to align GTM priorities
Run campaigns independently while leveraging ServiceNow and partner ecosystems
Define and evolve lead qualification and prioritization criteria to improve pipeline quality, ensure alignment with Account Executives, and focus efforts on high-probability opportunities
Own event ROI, including pipeline generation, meeting targets, and post-event conversion
Support ~10–12 events annually, partnering with internal teams to ensure high-quality execution without operating in isolation
Drive pre-event outreach, execution, and follow-up focusing on highest probability outcomes
Enable AEs on campaign and outbound best practices to drive consistent pipeline generation
Identify key verticals — then develop GTM campaigns to drive pipeline in key verticals
Define Bearing’s LinkedIn strategy and own execution for company
Create content — such as newsletters, case studies, blog posts, social campaigns, product launches, and more — tied to campaigns and events
Develop customer story whitepapers and case studies that translate successful deployments into compelling, sales-ready narratives used across pipeline generation, partner marketing, and enterprise deal cycles
Translate sales insights into high-impact content and campaigns

3-5 years of experience in growth marketing, demand generation, or field marketing in B2B SaaS
Demonstrated ability to operate as a builder in early-stage environments, creating processes and campaigns from scratch
Experience working closely with sales teams in a quota-driven environment
Proven ability to generate pipeline through campaigns and events
Strong writing and communication skills (clear, concise, non-fluffy)
Hands-on experience with CRM and marketing tools (e.g., HubSpot)
Ability to operate with high autonomy in a fast-paced, early-stage environment
Comfort using AI models and products to scale production
Basic video editing and design skills
Experience supporting account-based or verticalized GTM strategies
Previous ServiceNow and/or physical security experience is a plus!

Growth Marketing Manager

Key skills