Develop and lead the lead generation strategy aligned with revenue goals and pipeline targets.
Translate business priorities into integrated demand generation programs across digital channels, events, website initiatives, and content-driven campaigns.
Identify opportunities to expand marketing reach, improve lead quality, and increase marketing contribution to pipeline.
Partner with Sales, Business Development, and Marketing leadership to align campaigns with target accounts, industry segments, and growth priorities.
Oversee the planning and execution of multi-channel lead generation programs including digital advertising, content syndication, inbound marketing, marketing automation, and field marketing initiatives.
Guide Growth Marketing Managers in developing and optimizing campaigns that generate qualified leads and measurable pipeline contribution.
Ensure demand generation initiatives are scalable, data-driven, and aligned with marketing performance objectives.
Own marketing performance analytics and campaign measurement across demand generation initiatives.
Develop dashboards and reporting frameworks tracking Marketing Qualified Leads (MQLs), cost per lead, marketing-attributed pipeline, and lead-to-opportunity conversion.
Analyze campaign performance using platforms such as Google Analytics 4, HubSpot, and Salesforce.
Translate insights into strategic recommendations that improve targeting, campaign efficiency, and marketing impact.
Oversee marketing automation strategy including lead capture, segmentation, and nurture programs.
Optimize lead scoring models, campaign workflows, and automation programs to improve lead qualification and campaign performance.
Lead initiatives focused on improving website-driven lead generation and conversion performance.
Partner with content and web teams to optimize landing pages, campaign journeys, and inbound lead generation.
Support SEO and inbound marketing strategy using tools such as SEMrush.
Manage and mentor Growth Marketing Managers responsible for campaign execution.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
More than 8+ years of experience in B2B demand generation, growth marketing, or lead generation roles.
Proven track record of developing and executing multi-channel lead generation strategies that drive qualified pipeline and revenue impact.
Strong experience managing integrated marketing campaigns across digital channels, marketing automation, events, and inbound programs.
Hands-on experience with marketing technology platforms including HubSpot, Salesforce, and Google Analytics 4.
Experience analyzing campaign performance, marketing attribution, and pipeline contribution using data and reporting dashboards.
Experience leading and mentoring marketing professionals responsible for campaign execution and program management.
Strong understanding of marketing-to-sales funnel management, including lead qualification, lifecycle management, and conversion optimization.
Experience optimizing inbound marketing and search performance using tools such as SEMrush or similar SEO platforms.