Senior Growth Marketing Manager

Role Overview

• Develop and lead the lead generation strategy aligned with revenue goals and pipeline targets.
• Translate business priorities into integrated demand generation programs across digital channels, events, website initiatives, and content-driven campaigns.
• Identify opportunities to expand marketing reach, improve lead quality, and increase marketing contribution to pipeline.
• Partner with Sales, Business Development, and Marketing leadership to align campaigns with target accounts, industry segments, and growth priorities.
• Oversee the planning and execution of multi-channel lead generation programs including digital advertising, content syndication, inbound marketing, marketing automation, and field marketing initiatives.
• Guide Growth Marketing Managers in developing and optimizing campaigns that generate qualified leads and measurable pipeline contribution.
• Ensure demand generation initiatives are scalable, data-driven, and aligned with marketing performance objectives.
• Own marketing performance analytics and campaign measurement across demand generation initiatives.
• Develop dashboards and reporting frameworks tracking Marketing Qualified Leads (MQLs), cost per lead, marketing-attributed pipeline, and lead-to-opportunity conversion.
• Analyze campaign performance using platforms such as Google Analytics 4, HubSpot, and Salesforce.
• Translate insights into strategic recommendations that improve targeting, campaign efficiency, and marketing impact.
• Oversee marketing automation strategy including lead capture, segmentation, and nurture programs.
• Optimize lead scoring models, campaign workflows, and automation programs to improve lead qualification and campaign performance.
• Lead initiatives focused on improving website-driven lead generation and conversion performance.
• Partner with content and web teams to optimize landing pages, campaign journeys, and inbound lead generation.
• Support SEO and inbound marketing strategy using tools such as SEMrush.
• Manage and mentor Growth Marketing Managers responsible for campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• More than 8+ years of experience in B2B demand generation, growth marketing, or lead generation roles.
• Proven track record of developing and executing multi-channel lead generation strategies that drive qualified pipeline and revenue impact.
• Strong experience managing integrated marketing campaigns across digital channels, marketing automation, events, and inbound programs.
• Hands-on experience with marketing technology platforms including HubSpot, Salesforce, and Google Analytics 4.
• Experience analyzing campaign performance, marketing attribution, and pipeline contribution using data and reporting dashboards.
• Experience leading and mentoring marketing professionals responsible for campaign execution and program management.
• Strong understanding of marketing-to-sales funnel management, including lead qualification, lifecycle management, and conversion optimization.
• Experience optimizing inbound marketing and search performance using tools such as SEMrush or similar SEO platforms.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options