Lead the marketing strategy and execution for a designated territory in the EMEA region, aligned with pipeline goals, market dynamics, and regional opportunities.
Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets.
Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals.
Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives.
Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams.
Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance.
Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking.
Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback.

Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing.
Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue—across digital, field, content, and partner channels.
Experience supporting field sales teams with strong interlock, communication, and alignment on goals.
Strategic thinker with strong analytical skills—you love data and know how to use it to inform decisions and improve performance.
Familiarity with marketing and CRM tools such as Salesforce and Marketo.
Excellent project management and organizational skills; ability to manage multiple campaigns and stakeholder groups.
Ability to thrive in a fast-paced, collaborative, and high-growth environment.
Excellent English and communication skills required.
Bachelor’s degree in marketing, communications, business, or a related field.

Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.

Marketing Manager

Key skills