Sr. Manager, Lifecycle Marketing

Articulate is a leading SaaS provider of creator platforms for online workplace training, and they are seeking a Senior Manager, Lifecycle Marketing. This role is responsible for overseeing the lifecycle marketing strategy, driving revenue impact across the customer journey, and managing a team of individual contributors while collaborating with cross-functional teams.

Responsibilities:

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
• Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
• Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
• Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
• Foster a culture of accountability, curiosity, and continuous improvement
• Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
• Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
• Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
• Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
• Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

Requirements:

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
• Expertise in lifecycle marketing best practices, especially in a product-led growth environment
• Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
• Experience managing direct reports and developing high-performing individual contributors
• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent prioritization and project management abilities
• Outstanding verbal and written communication skills
• High attention to detail and commitment to quality
• Four-year college degree or equivalent experience