Field Marketing Manager - Remote

Strada is a leader in people, payroll, and technology, simplifying international workforce management. The Field Marketing Manager will lead regional marketing efforts to support pipeline growth and sales alignment within North America, executing localized marketing programs and collaborating closely with Sales.

Responsibilities:

• Plans and delivers regional marketing programs aligned to sales goals and local market needs, including collaborating with partners on joint programs
• Localizes global campaigns to ensure relevance and impact in the region
• Coordinates with Corporate Marketing to maintain consistency in brand and messaging
• Partners with regional sales leaders to align on pipeline goals, campaign priorities, and market opportunities
• Supports targeted sales initiatives with localized marketing tactics and materials
• Maintains ongoing communication with Sales to gather feedback and optimize regional efforts
• Manages local, regional specific events including logistics, promotion, and post-event follow-up
• Collaborates with internal teams and external vendors to deliver high-quality experiences that support pipeline and engagement
• Tracks event performance and provides insights to inform future planning
• Owns country-specific marketing plans, budgets and execution, ensuring alignment with business goals
• Monitors campaign and event performance, providing recommendations for improvement
• Supports reporting on regional marketing activities and pipeline contribution

Requirements:

• Experience in field or regional marketing within a B2B environment
• Strong understanding of local market dynamics and sales alignment
• Ability to adapt global campaigns for regional execution
• Experience in coordinating regional marketing efforts
• Excellent project management and organizational skills
• Clear and confident communicator, both written and verbal
• Collaborative team player with a proactive, solutions-focused mindset
• Strong partnership with sales leaders and teams
• Experience managing events and working with cross-functional teams
• Strong understanding of data segmentation, profiling and analysis
• Ability to manage multiple priorities in a fast-paced environment
• Workday experience or understanding of HR, payroll and benefit platforms
• Familiarity with marketing platforms such as Salesforce, HubSpot and ZoomInfo