Senior Director, Demand Generation

Role Overview

• Own marketing
• and SDR-sourced pipeline generation targets
• Build scalable, multi-channel inbound and outbound demand programs
• Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
• Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
• Deliver predictable pipeline coverage (3-5x revenue target)
• Own the ABM strategy
• lead an account-based motion that is targeted, sales-aligned, and measurable
• Build ABM programs for Tier 1 strategic accounts
• Align marketing campaigns with enterprise sales motions
• Increase engagement across buying committees
• Own SDR strategy and performance to ensure strong pipeline quality
• Define segmentation and outreach strategy
• Improve meeting-to-opportunity conversion
• Build SDR career path and productivity metrics
• Lead, coach and empower a team of high-performing Sales Development Reps
• Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
• Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline
• SEO / Content
• Website conversion optimization
• Own marketing automation tooling, programs and campaigns
• Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI
• Lead an effective marketing operations engine
• data integrity, attribution clarity, automation, and reporting
• Measurement of pipeline attribution
• Track, monitor and analyze Funnel Analytics
• Optimize CAC efficiency and effective CAC management
• Track, and report campaign ROI
• Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps

Requirements

• 7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience
• 3-5 years of experience leading/managing SDR/BDR teams and inbound teams
• At least 5 years of experience in a leadership role managing teams
• Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments
• Experience with enterprise and mid-market Account Based Marketing (ABM)
• Experience owning multi-channel demand generation engines, including paid media, integrated campaigns, and outbound support
• Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making
• Proven ability to generate pipeline (not just leads)
• Experience working in Demand Generation at high-growth SaaS companies scaling between $25M → $100M+ ARR
• Ability to adapt and be agile in changing environments
• Experience working effectively with distributed teams and managing a remote team
• Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills
• Deep understanding of attribution, funnel metrics, and ROI
• Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation
• Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems
• Experience with the following Technology is preferred:
• Marketing Automation: HubSpot, Marketo, Pardot
• Sales & SDR Tools: Salesforce, Outreach, Salesloft, Gong
• ABM Platforms: 6sense, Demandbase, Terminus

Benefits

• Competitive Compensation
• Unlimited Vacation
• Health & Dental Benefits
• RRSP Match Program