The Outside Sales Representative builds profitable, long-term customer partnerships through a consultative sales approach.
This role is responsible for managing and growing a defined territory, uncovering customer needs, and delivering tailored solutions by leveraging Tessman Seed Company products, services, and industry expertise.
Build and sustain long-term, mutually beneficial customer relationships within an assigned territory.
Meet or exceed sales forecasts and profitability goals through effective territory and account management.
Utilize a consultative selling approach to uncover customer needs and identify growth opportunities.
Develop and execute territory and account plans aligned with customer segmentation and profitability strategies.
Conduct effective, solution-focused sales calls and presentations tailored to customer needs.
Serve as a trusted resource to customers by sharing industry insights, product knowledge, regulations, and market trends.
Collaborate with internal teams, supplier partners, and specialists to deliver comprehensive customer solutions.
Use CRM and sales automation tools to manage accounts, forecasts, quotes, and activity reporting.
Monitor competitive activity and market trends, sharing insights to inform strategy.
Actively pursue new business through focused prospecting and lead follow-up.

5 + years of experience in outside sales, account management, or consultative selling
3 + years of experience in lawn, turn, and horticulture experience required
Strong interpersonal, communication, and active listening skills
Ability to manage a territory effectively, including prioritization and time management
Experience developing customer solutions using product knowledge, financial analysis, and negotiation skills
Working knowledge of CRM systems and standard business software (e.g., Microsoft Office)
Understanding of pricing, profitability, and customer segmentation strategies
Ability to resolve customer issues efficiently while maintaining strong relationships
Bachelor’s degree preferred or equivalent demonstrated experience
Willingness to travel within assigned territory and visit customer sites, including environments with potentially hazardous substances

Sales Representative

Key skills