Key skills
Collaboration
About this role
Role Overview
- Write high-converting copy across the full funnel (ads, landing pages, presells, emails)
- Build and optimize complete DR funnels from top to bottom
- Continuously improve conversion rates through testing and iteration
- Ensure messaging is cohesive across every step of the customer journey
- Lead development of landing pages that convert at a high level
- Structure pages based on proven DR frameworks (hooks, problem/solution, proof, offer)
- Work closely with design and growth teams to bring pages to life
- Continuously test and refine layouts, messaging, and flow
- Develop new angles, hooks, and messaging directions based on customer insights
- Identify opportunities to reposition products or messaging for different segments
- Continuously refresh creative strategy to avoid fatigue and unlock new growth
- Help shape the overall customer journey from first touch to purchase
- Improve how customers experience the brand through messaging and storytelling
- Contribute to scaling winning concepts across channels
Requirements
- Proven experience in D2C (health strongly preferred)
- Strong background in direct response copywriting and conversion-focused writing
- Deep experience building and optimizing full DR funnels
- Highly skilled in landing page development and CRO principles
- Strong understanding of customer psychology and buying behavior
- Ability to consistently generate new angles and winning concepts
- Experience working in high-growth environments
- Strong collaboration skills across growth, creative, and product teams**
Benefits
- Fully remote, full-time contractor role
- Competitive compensation up to $40k/year
- Opportunity to work with fast-growing DTC brands, 9-figures!