Key skills
AI
About this role
Role Overview
- Own and drive performance creative strategy across paid channels
- Analyze winning ads and translate insights into scalable creative directions
- Continuously improve creative output based on performance data
- Lead decision-making on what to test, scale, or iterate
- Consistently generate high-quality net-new creative concepts, angles, and hooks
- Identify breakout opportunities beyond iteration
- Push the team toward bold, high-upside ideas that can scale
- Maintain a strong pipeline of fresh concepts
- Leverage AI tools (Higgsfield, etc.) to accelerate creative development
- Build systems for faster iteration, testing, and production
- Stay ahead of emerging tools and workflows
- Integrate AI into both ideation and execution
- Deeply understand performance metrics (CAC, MER, CVR, etc.)
- Use data to guide creative direction and prioritization
- Identify patterns, trends, and performance gaps
- Form strong hypotheses and lead structured testing
- Work closely with growth, copy, and design teams
- Clearly communicate strategy, direction, and rationale
- Ensure alignment between creative output and business goal
Requirements
- Strong D2C health experience (required)
- Proven track record working on millions in ad spend in-house, directly tied to creative performance
- Experience leading performance creative strategy, not just execution
- Strong creative instincts with the ability to produce and scale winning ads
- Consistent ability to generate net-new concepts and angles
- Deep understanding of what drives conversion in paid media
- Strong experience leveraging AI tools in creative workflows
- Highly data-driven with the ability to translate insights into action
- Comfortable operating in a fast-paced, high-growth environment
Benefits
- Each brand consistently has top-performing creatives driving results
- Creative strategy directly influences performance growth
- Teams operate with clarity and alignment under your direction
- Continuous testing and iteration lead to measurable improvements
- Strong impact on overall marketing performance and scalability
- Compensation USD 120/150k/year