Structure and operationalize the MGM (Member Get Member) program, ensuring alignment with business objectives.
Plan, create and manage incentive campaigns for the customer base, focusing on lead generation and increased engagement.
Develop and optimize communication cadences and automated communication sequences to drive activation and repeat engagement of the customer base.
Analyze the performance of the MGM program and campaigns, building dashboards in Power BI and tracking KPIs to support decision-making.
Define and evolve rules, policies, and reward mechanics, ensuring the efficiency and return of initiatives.
Ensure governance and consistency of the program, guaranteeing correct operation of rules and processes.

Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Economics, or related fields. Postgraduate degree or MBA in Marketing, Growth, Management, or Data is desirable.
Experience with MGM (Member Get Member), including creating, managing, and optimizing referral programs focused on customer acquisition and engagement.
Strong analytical skills, with experience using data to drive decision-making.
Practical experience with Power BI and advanced Excel.
Experience defining and monitoring performance indicators.
Good communication skills and strong organizational ability.

Senior Commercial Development Analyst, MGM & Loyalty (Member Get Member)

Key skills