Execute against LeafLink’s content strategy across channels, including blog, email, web, campaigns, sales collateral, webinar, and video
Create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content
Write and develop campaign copy across channels, including email, landing pages, paid media, and other campaign assets
Partner with the Product team to translate product features and updates into clear, compelling, benefit-driven content
Support go-to-market initiatives with content that drives awareness, engagement, and pipeline
Collaborate with Sales to develop impactful sales enablement materials such as decks, one-pagers, competitive positioning, and customer stories
Work with Growth and Brand teams to bring campaigns to life through strong messaging and creative execution
Ensure consistency in voice, tone, and messaging across all content touchpoints
Monitor content performance and incorporate feedback to continuously improve output
Stay on top of industry trends and customer needs to inform content development

Bachelor's Degree
4-6+ years of product or content marketing experience
Excellent verbal and written communication skills
Experience creating content for B2B and/or SaaS companies strongly preferred
Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus
Strong organizational and time management skills; ability to shift gears quickly and effectively
Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail

Content Marketing Manager

Key skills