Content Marketing Manager

Role Overview

• Overall, you’re responsible for creating Craver’s content strategy and overseeing its delivery, bringing in whatever resources you need to make that happen.
• You’ll work with the Director of Marketing to create our annual content plan and break it down into quarterly projects, weekly milestones and daily to-dos.
• You'll be leading & mentoring our talented Content Marketing Specialist, supporting their growth and making sure they're set up to deliver great work.
• You'll own the relationships with the various contractors we work with, like our SEO agency, writer, videographer, and a few more.
• You’ll own all of our content channels: the Craver website, blog, email, SMS, video, and socials. You'll also develop new content channels for the business as you see fit.
• You’ll work with industry & media partners to co-create content (like guest blogs, podcasts, co-branded content) that will bring new people into the Craver world.
• You’ll turn Craver’s merchant data into compelling stories—working with our data scientist to analyze the numbers and structure insights that prove our impact.
• You’ll create thought-leadership content (like proprietary data reports and Founder-led content) that establishes Craver as the go-to expert for coffee shops and QSRs.
• You’ll be the Sales Team’s secret weapon, creating the high-impact content they need to get leads excited and inspired by what Craver has to offer (everything from data-backed claims to success stories and ROI tools).
• You’ll stay up-to-date on issues & opportunities affecting the coffee shop & QSR world through industry media & conducting customer interviews, then figure out the best ways to address these through Craver’s content.
• You’ll measure the numbers that matter — views & visits are great, but what are they leading to? You’ll understand the customer journey from discovery to conversion and cleverly use content to help as many people as possible choose Craver.

Requirements

• You’ve got a degree in Marketing/Communications/Business — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent 3+ years in a Content Marketing role. If that’s been in a B2B SaaS environment, even better.
• You have an excellent grasp of the English language — including humour, tone of voice and the nuances of the language.
• You’re a strong storyteller who can take complex ideas and turn them into clear, compelling content — whether it’s a short video script, a detailed guide, or anything in between.
• You’re comfortable working with data — analyzing trends, pulling insights, and using them to inform and shape content.
• You’ve managed agencies, contractors, direct reports or partners to bring your vision to life.
• You’re familiar with SEO & GEO principles and understand how to weave them into content without making it sound like a robot wrote it.
• You’ve produced video projects before — you’ll be working on everything from Instagram reels to video testimonials.
• You understand email marketing — you’ll be responsible for newsletters, lead nurturing flows, new feature announcements, and more.
• You’re highly results-driven. You’re focused on impact, not just inputs, and you’re always looking at the numbers to see what’s working and how you can improve.
• You know how to leverage AI and automation to streamline processes, experiment at scale, and bring ideas to life faster.

Benefits

• Up to 4 weeks paid vacation — plus your birthday off
• Stock options — because we want you to grow with us
• Benefits package — including prescription coverage, dental, massage, and more
• Subsidized lunches when you're in the office