Manager, Content Marketing

LeafLink is the largest unified B2B cannabis platform, providing tools for licensed cannabis businesses to manage their operations effectively. The Content Marketing Manager will execute the content strategy, create high-impact content, and collaborate with various teams to position LeafLink as a leading authority in the cannabis industry.

Responsibilities:

• Execute against LeafLink’s content strategy across channels, including blog, email, web, campaigns, sales collateral, webinar, and video
• Create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content
• Write and develop campaign copy across channels, including email, landing pages, paid media, and other campaign assets
• Partner with the Product team to translate product features and updates into clear, compelling, benefit-driven content
• Support go-to-market initiatives with content that drives awareness, engagement, and pipeline
• Collaborate with Sales to develop impactful sales enablement materials such as decks, one-pagers, competitive positioning, and customer stories
• Work with Growth and Brand teams to bring campaigns to life through strong messaging and creative execution
• Ensure consistency in voice, tone, and messaging across all content touchpoints
• Monitor content performance and incorporate feedback to continuously improve output
• Stay on top of industry trends and customer needs to inform content development

Requirements:

• Bachelor's Degree
• 4-6+ years of product or content marketing experience
• Excellent verbal and written communication skills
• Strong organizational and time management skills; ability to shift gears quickly and effectively
• Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
• Experience creating content for B2B and/or SaaS companies strongly preferred
• Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus