Orchestrate a comprehensive project plan to centralize performance measurement and analysis and to drive predictive analytics for recommendations on marketing investments across multiple groups
Align with stakeholders on milestones and ensure timely completion
Develop a robust predictable data driven engine to drive investment decisions
Provide investment recommendations with short-term and life-time value parameters
Scale high performing campaigns and reduce cost of acquisition
Perform A/B testing
Function in a dynamic environment, strategically managing contractually committed and discretionary investments
Standardize key performance indicators and align with stakeholders on measurement methodologies
Champion data governance to ensure accuracy and reliability
Enhance data structures and tracking mechanisms
Source, manipulate and integrate data from multiple internal and external sources
Generate performance dashboards and data visualizations

Minimum of 10 years of experience in Marketing Analytics or related field with a background in omnichannel optimization, including website optimization
Bachelor’s degree, preferably in Data Analytics or Finance
Experience in managing and developing team members
A strong track record of increasing marketing ROI and revenue through testing and predictive modelling
Moves fast. Relentless. Tests and iterates constantly
Experience in leading multi-faceted project plans with various stakeholders
In a data-driven way, comfortable in making controversial, non-conventional recommendations
Excellent written and verbal communication skills. Ability to communicate effectively at all levels
Strong analytical skills. Self-starter and proven problem solver
Strong process and detail orientation. Superior organizational skills
Experience in SQL, data mining, marketing and business intelligence tools
Advanced MS Excel skills

Director, Performance Marketing Analytics

Key skills