Develop and execute ABM 1:1, 1:few and 1:many campaigns focused on strategic accounts, aligned with sales and marketing objectives.
Collaborate closely with the sales, market intelligence and product teams to identify growth opportunities within key accounts.
Create and optimize personalized journeys, segmented content and tailored digital experiences for decision-makers in target accounts.
Use automation platforms, CRM and data intelligence tools to scale ABM strategies efficiently and predictably.
Measure, analyze and report campaign performance with a focus on KPIs such as engagement, pipeline generation and conversion.
Support the implementation and evolution of the ABM framework at Gupy, contributing best practices, playbooks and scalable frameworks.
Stay up to date on market trends, B2B buying behavior and emerging marketing and sales technologies.
Plan and execute small events for target accounts.
Plan and run events for mid
and senior-level leadership.
Monitor results/KPIs for all ABM initiatives.
Maintain effective relationships with the Account Management (AM) team.

Proven experience with ABM strategies in B2B environments (minimum 4 years).
Strong proficiency with tools such as HubSpot, Salesforce and LinkedIn Ads.
Familiarity with concepts like ICP (Ideal Customer Profile), buyer personas, B2B sales funnel and multi-channel journeys.
Excellent analytical skills, with the ability to turn data into actionable insights.
English (for reading technical materials and, preferably, for verbal communication).
Strategic mindset and business acumen: you understand the impact of your actions on company results.
Cross-functional collaboration: comfortable acting as a bridge between marketing, sales, data and product.
High-level communication: clear, concise and persuasive, both written and verbal.
Continuous curiosity and an experimentation mindset: you seek to learn, test and optimize continuously.
Organization and autonomy: able to manage multiple initiatives with focus and clear prioritization.
ABM certifications (e.g., Demandbase, Terminus, ITSMA or similar).
Experience with outbound strategies integrated into ABM.
Previous background in SaaS or B2B tech companies.
Experience working in agile squads and methodologies such as OKRs.

Meal allowance on the Caju card;
Company-paid medical plan for you (100% covered by Gupy); co-payment applies for eligible dependents;
Dental plan;
Life insurance;
Home office allowance;
Support for physical health through benefits such as Wellhub and TotalPass;
Starbem: telemedicine and online wellness service with an initial free offer of 4 psychology sessions, 1 nutrition consultation and medical appointments;
Guapeco: a pet health plan that provides peace of mind for pet care, with reimbursement at any veterinary clinic in Brazil;
6 months maternity leave;
Extended paternity leave;
5 days of paid wedding leave;
Internal recognition with Gupy Coins, which you can redeem as credit on your Caju card (rewards such as Netflix voucher, Spotify voucher, pizza voucher, gamer voucher, romantic dinner voucher);
Day off on your birthday;
Creditas payroll-deducted loans with lower interest rates;
Creditas Financial Education, with exclusive content to help you improve your financial education;
Creditas Store, a shop where you can purchase products or services and pay directly through payroll deductions;
Férias&Co: annual credits to help you organize vacations, allowing you to book accommodations and flights in Brazil and worldwide via a subscription; Gupy subsidizes part of the monthly fee and enrollment is optional;
Woba: allows Gupiers to find coworking spaces across Brazil;
Opportunity to become a shareholder/partner at Gupy;
Typically, on Fridays we finish work at 3:00 PM.

Senior ABM Analyst

Key skills