Senior Product Marketing Manager

Cypress HCM is partnering with Adobe to find a Senior Product Marketing Manager (Contractor) focused on developing industry and use case-driven content for enterprise customers. This role involves creating compelling narratives that showcase the value of Creative Cloud for enterprise and driving generative AI adoption across key workflows.

Responsibilities:

• Develop and execute an industry led and use case–driven content strategy for enterprise segments (e.g., marketing, media, design, brand, and creative operations)
• Translate enterprise customer needs into clear, scalable content frameworks that map workflows to Creative Cloud value
• Create compelling narratives that position Creative Cloud for enterprise as the flagship solution for scale, security, collaboration, and innovation
• Produce content that supports customer expansion and upgrade motions across key enterprise personas, including creative leaders, marketing leaders, and IT stakeholders
• Develop use cases, stories, and examples that show how generative AI capabilities can be applied to real enterprise workflows
• Clearly articulate where and how generative AI drives productivity, creative output, and ROI—encouraging active usage and credit consumption
• Deliver high impact content assets such as use case guides, industry playbooks, solution briefs, sales enablement materials, and campaign inputs
• Partner with Campaign Marketing to activate content across lifecycle, field, and digital programs
• Work closely with Product, Product Marketing, Campaign Marketing, and Sales Enablement to ensure consistent messaging and strong alignment to roadmap priorities
• Incorporate customer insights, field feedback, and usage data into content development

Requirements:

• 5–8+ years of experience in B2B SaaS Product Marketing, preferably supporting enterprise customers
• Proven experience developing industry and use case–based messaging and content
• Strong ability to translate complex product capabilities—especially AI powered features—into clear, enterprise ready value stories
• Experience supporting expansion, upgrade, or adoption driven motions through content and storytelling
• Excellent communication, storytelling, and stakeholder management skills
• Comfort operating independently in a fast paced, ambiguous environment as a contractor
• Passion for creative technology, enterprise workflows, and helping customers unlock measurable value