Conceptualize and manage social media and influencer campaigns — from creator collaborations to viral content formats
Responsible for building, managing, and optimizing paid campaigns (Meta, TikTok, YouTube, Google, etc.)
Advance our CRM and retention marketing (email, push, in‑app communication) to increase engagement and lifetime value
Identify and test new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches)
Work closely with content, product, and data teams to develop integrated growth initiatives
Analyze performance KPIs and derive concrete recommendations for action

At least 4 years of relevant experience in growth or performance marketing, preferably in a B2C or EdTech environment
Proven track record of setting up and scaling campaigns across paid social, search, and influencer marketing
Strong understanding of social media trends, the creator ecosystem, and data‑driven content strategies
Confident with tools such as GA4, Meta Ads Manager, TikTok Ads, HubSpot, Looker Studio, or comparable platforms
Analytical strength combined with creativity, a willingness to experiment, and a hands‑on mentality
Excellent communication skills and a passion for cross‑functional collaboration
Independent, structured working style and high execution speed
Very strong German language skills (minimum C2 level)

Join a motivated and ambitious team and actively help shape our success story
Flat hierarchies, plenty of personal scope for creativity, and fair compensation
Access to a wide range of exclusive shopping discounts from numerous partners
A half day off on Christmas Eve and New Year’s Eve
100% remote option and flexible working hours
Cool team events, free coffee, fruit + snacks, and adorable office dogs

Senior Growth Marketing Manager

Key skills