Key skills
AIAnalyticsPerformance OptimizationSaaSLeadershipA/B TestingCollaborationRemote Work
About this role
Role Overview
- lead the creative direction for lifecycle marketing, web experiences, and performance campaigns
- oversee a multidisciplinary team ensuring creative excellence and effectiveness
- mentor team members focused on growth and optimization
- develop creative testing frameworks using AI and analytics
- support performance optimization efforts, including responsive design and UX flow
Requirements
- extensive experience in creative leadership with a background in digital, lifecycle, or performance marketing
- blend of art direction and writing skills
- deep understanding of UX, messaging hierarchy, and experimentation for creative concepts
- confident in translating data into strategy with marketing, analytics, and product teams
- growth mindset used in A/B testing or AI-driven tools optimization
- experience in tech, SaaS, or B2B brand storytelling is highly regarded
Benefits
- flexible working environment
- modern office spaces for collaborative days
- hybrid approach balancing remote work and in-person collaboration