Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas
Find opportunities in the market to be driven at local level or raised up
Weekly market visits to identify market insights (Market visits with or without TMs)
Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area
Coordinate the swift implementation of programs, reacting decisively against competitive threats
Measure and assess results against Route to Market (RTM) KPIs (SOM, Distribution Levels, Out of Stock, TCP compliance, and Product quality at retail)
Generate SOM Growth and enhance BAT Brand equity among retailers and consumers
Lead, manage, develop, and coach the team to create a highly motivated and high performing unit that surpasses the competition
Ensure appropriate training and induction for the team in business-relevant areas, including the tobacco industry, product knowledge, competitors, BAT internal systems, and legal restrictions

Approximately 3/4 years of proven experience in trade marketing/sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company
Experience in People Management
Confident communicator and coach, passionate about helping others grow
Sharp commercial insight with strong data analysis skills and understanding of category management and profit impact
Experienced in planning, prioritizing, managing risks, and allocating resources efficiently
Skilled at building relationships and influencing retailers and partners
Motivated with a focus on setting and achieving ambitious goals
Flexible and proactive, thriving in fast-paced, regulated environments with a drive for continuous improvement

Area Manager

Key skills