Develop and implement channel business plans, ensuring national strategic coverage, aligned with key performance indicators and activation plans to drive acquisition, conversion and retention.
Build strong partnerships with key on-premise account owners and festivals managing teams to increase brand visibility and volume.
Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints.
Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
Lead the direct reports to ensure clear accountability, high performance and operational excellence.
Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

5+ years of experience from a similar role, preferably from the FMCG industry
Proven experience on delivering experience marketing activation, preferably through entertainment channel
Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
Strong understanding of consumer needs, behaviours and journeys, and consumer acquisition and engagement strategies
Proven team management experience and cross-functional leadership
Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
Experience briefing, managing and challenging creative, media and execution agencies
Full professional proficiency in English; Swedish is an advantage

Marketing Deployment Manager – Entertainment, Events

Key skills