About this role

Leads the design and optimization of omnichannel experiences.
Identifies opportunities to innovate and activate personalized customer journeys.
Partners with XS leadership on advanced omnichannel plans and personalization strategies.
Analyzes qualitative and quantitative data to generate actionable insights.
Collaborates with senior leadership to define and develop innovative deliverables.
Demonstrates a commitment to diversity, equity, and inclusion.

Bachelor’s degree in marketing, communications, or a related field.
8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
Strong analytical skills, with experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks

Director, Experience Strategy – Pharma Agency Experience Required

Key skills