In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
Translate global campaigns and product launches into effective regional execution plans
Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
Partner closely with APAC Sales to drive pipeline creation and acceleration
Act as the primary bridge between APAC Sales and Global Marketing
Provide regional insights to inform global messaging, campaigns, and roadmap decisions
Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
5+ years of B2B SaaS marketing experience
Proven success leading APAC or regional marketing programmes
Experience operating within a global marketing organisation
Strong enterprise field marketing and ABM experience
Demonstrated impact on pipeline and revenue growth
Ability to balance regional nuance with global brand consistency
Excellent cross-functional collaboration skills
Strong executive communication and presentation skills
Comfortable operating autonomously in high-growth environments
Experience in software categories related to contact centers, customer experience and AI Agents
Experience in hyper-growth scale-ups

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Paid parental leave for all new parents welcoming a new child
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
20 days of vacation time to promote a healthy work-life blend

APAC Marketing Manager

Key skills