Sales Marketing Manager for Nonprofit

We Speak Color, Inc. is a nonprofit organization that empowers communities by providing sustainable career pathways through education and skill training. The Sales Marketing Manager will drive revenue growth through direct sales and marketing operations, focusing on building B2B partnerships and optimizing sales funnels to support the mission of the organization.

Responsibilities:

• Drive individual course sales and full program enrollments through the LearnWorld platform
• Build relationships with prospective learners, conduct consultative sales conversations, and close deals
• Optimize pricing strategies and promotional approaches to maximize course revenue
• Identify, prospect, and close B2B partnerships with organizations that can benefit from our courses and tools
• Develop partnership proposals, negotiate contracts, and manage the sales cycle from initial contact through contract signature
• Build long-term relationships that generate recurring revenue
• Represent the organization at 4-6 conferences and career fairs annually
• Staff booths, conduct product demonstrations, capture leads, and close sales on-site
• Follow up with leads post-event to convert interest into revenue
• Lead sales and recruitment efforts for Member and Emerging Member programs launching in 2026
• Build relationships with prospective members, articulate value propositions, conduct enrollment conversations, and close membership sales
• Build and optimize sales funnels, create email campaigns, manage marketing automation, and analyze conversion metrics to support your sales efforts
• Use marketing operations to generate qualified leads and warm prospects for your direct sales activities
• Recommend optimal market channels and positioning strategies for specific courses and tools based on your direct sales experience and market feedback
• Track sales metrics, analyze performance data, and provide revenue forecasting and reporting
• Manage CRM systems, sales tracking tools, and marketing technology stack to optimize your sales process
• Maintain accurate pipeline data, track customer interactions, and ensure seamless handoffs when needed

Requirements:

• 5+ years proven sales experience with documented revenue results
• B2B sales experience required - demonstrated ability to close partnership deals
• CRM systems (HubSpot, Salesforce, or similar) - required
• Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience)
• Nonprofit sales or mission-driven sales experience strongly preferred - familiarity with values-based selling approaches
• Experience in education, nonprofit, or technology sectors preferred
• Direct sales experience at conferences, trade shows, or career fairs preferred
• Marketing operations experience helpful but not required - we can teach the technical tools
• LMS platform experience helpful (LearnWorld experience a plus)
• Email marketing platforms (Mailchimp, Constant Contact, or similar) - helpful
• Basic marketing automation and funnel building - helpful
• Sales analytics and reporting tools
• Proficiency with Google Suite/Microsoft Office
• Sales certifications or training programs are a plus