Develop and execute integrated ABM strategies across tiered account segments
Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities
Map buying groups and influence across executive and regional stakeholders
Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation
Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays
Own defined pipeline generation and pipeline influence targets across priority accounts
Drive measurable impact on opportunity creation, acceleration, and expansion
Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays
Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership
Track account penetration, engagement depth, pipeline influence, velocity, and ROI
Manage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and Sendoso
Build scalable, repeatable ABM playbooks to expand impact across strategic accounts

5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technology
Proven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)
Experience partnering closely with enterprise Sales teams
Strong analytical skills and comfort translating data into strategy
Experience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency support
Strategic thinker with hands-on execution capability
Strong cross-functional communication and executive presence

Account-Based Marketing Manager

Key skills