Develop and maintain relationships with distributors and channel partners
Ensure sales quotas are met and channel strategies are executed effectively
Monitor distributor performance against sales quotas and KPIs
Negotiate contracts, pricing, and terms with channel partners
Provide sales forecasts, pipeline updates, and market insights to senior management
Collaborate with marketing and product teams for channel campaigns and promotions
Identify new channel opportunities and expand market coverage
Train and support distributors to improve product knowledge and sales effectiveness
Analyze market trends, competitor activities, and customer feedback

Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred)
10+ years of experience in channel sales, distributor management, or business development
Proven track record of meeting or exceeding sales quotas
Strong negotiation and relationship management skills
Excellent communication and presentation abilities
Analytical mindset with ability to interpret sales data and market trends
Proficiency in CRM systems and Microsoft Office
Ability to work cross-functionally with marketing, finance, and operations teams

Sales Channel Manager

Key skills