Develop integrated campaign concepts that live across digital, social, print, OOH, CRM, and broadcast.
Craft compelling copy tailored to each platform, ensuring tone, format, and messaging are optimized per channel.
Translate strategy into big ideas and executions that connect across the full ecosystem.
Partner with Art Directors to build cohesive 360° creative solutions.
Create copy for social media (organic & paid), digital campaigns, websites, email/CRM, and content ecosystems.
Adapt messaging for performance-driven channels, understanding audience behavior, formats, and KPIs.
Collaborate with Media and Strategy to align messaging with targeting, funnels, and user journeys.
Stay current on platform trends, formats, and digital innovation to continuously evolve content.
Work closely with Creative, Account, Strategy, Media, and Production teams to deliver integrated solutions.
Contribute ideas that solve business problems, not just creative outputs.

Bachelor’s degree in Advertising, Communications, Creative Writing, or related field.
2–4+ years of experience in an agency environment, with exposure to both digital and traditional campaigns.
Proven experience creating integrated campaigns and social/digital content.
Strong portfolio demonstrating integrated thinking across channels.
Excellent writing skills across formats and tones.
Understanding of digital platforms, content ecosystems, and performance marketing basics.
Ability to think conceptually and execute tactically.
Strong presentation and communication skills.
Ability to manage multiple projects in a fast-paced environment.

Reasonable accommodations may be made to enable employees with disabilities to perform essential functions.

Copywriter

Key skills