Copywriter

Role Overview

• Write high-converting copy for paid channels (Meta, Google, video)
• Create landing pages and product detail pages
• Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)
• Partner with growth and creative teams to test and optimize messaging
• Develop website and product copy that clearly communicates value
• Support product launches with messaging and campaign assets
• Write scripts for video, social, and influencer content
• Maintain a consistent, empathetic brand voice
• Simplify complex or clinical concepts into clear, engaging content
• Create patient-facing materials (onboarding, in-app, educational)
• Improve customer support and CX communications
• Develop educational content (guides, checklists) that builds trust
• Contribute to blog and content initiatives
• Collaborate with clinical and product teams for accuracy
• Own copy from brief to delivery across multiple projects
• Work cross-functionally to move initiatives forward
• Manage priorities in a fast-paced environment
• Monitor market trends to keep messaging relevant

Requirements

• 4+ years in copywriting (marketing/direct response)
• Proven ability across ads, landing pages, email, and SMS
• Experience with lifecycle and retention marketing
• Strong portfolio simplifying complex topics with emotional clarity
• Excellent written English and attention to tone and detail
• Experience using AI tools with strong editorial judgment
• Strong collaboration and organization skills
• Ability to work independently with minimal direction

Benefits

• Flexible hours with meetings taking place in EST
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍