Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).
Ensure campaigns are data-driven, measurable, and optimized for performance.
Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.
Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.
Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).
Lead client business reviews with a focus on performance insights and optimization opportunities.
Ensure strong client satisfaction, retention, and long-term partnership growth.
Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).
Lead development of connected campaigns across all touchpoints.
Own account financial performance, ensuring profitability and revenue growth.
Oversee scopes of work with emphasis on digital deliverables and evolving client needs.
Ensure teams are operating with agile, fast-paced digital workflows.
Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.

Bachelor’s degree in Marketing, Advertising, Communications, or related field
7–10+ years in an agency environment with strong digital focus
Proven experience leading performance marketing, digital campaigns, and integrated strategies
Experience managing large accounts with complex digital ecosystems
Strong expertise in: Paid Media (Meta, Google, Programmatic)
Social & Content Strategy
CRM & Lifecycle Marketing
Analytics & Performance Measurement
Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)
Ability to translate data into actionable insights and business decisions.
Strong presentation and storytelling skills.
Bilingual (English & Spanish) preferred.

Client Business Director

Key skills