Business Development & Partnerships Associate – Generation Colombia

Role Overview

• The BD & Partnerships Associate will identify and qualify opportunities to expand Generation’s reach and impact with employer partners in Colombia and across LATAM.
• Leveraging industry insights and strong interpersonal skills, the BD & Partnerships Associate provides tailored support to the BD & Partnerships team to help build a robust pipeline of high‑quality employer leads.
• The BD & Partnerships Associate helps deliver the “last mile” support needed to build strong connections with strategic employer partners.
• This role also supports the identification of new programs by conducting demand‑side diagnostic analyses to assess the potential and sustainability of proposed programs and by contributing to the development of the materials required to secure internal approval for launch.
• Conduct research to identify potential employers and build a database of leads and contacts of potential employers across various industries.
• Qualify leads based on alignment with Generation’s mission and program goals, ensuring they meet strategic criteria.
• Initiate outreach via email, phone, and other communication channels to establish connections with potential partners.
• Assist in developing materials and presentations to support BD efforts.
• Prepare and present weekly reports to monitor the progress and effectiveness of lead generation initiatives.
• Update the CRM database (salesforce) with detailed information on leads, outreach efforts, and outcomes.
• Track the status of opportunities by conducting follow-ups and documenting feedback from potential partners.
• Conduct desk research and interviews with potential employers for the new program under consideration, to understand market demand (e.g., industry trends, job vacancies, typical profiles hired, and job conditions).
• Conduct focus groups or surveys with potential learners to understand their interests, barriers to participation, and the learner persona for the new programs.
• Gather lessons learned from other countries in Generation’s network related to potential new programs.
• Support the BD & Partnerships team in consolidating all findings and developing the materials needed to present and secure internal approval for new programs at Generation.

Requirements

• Bachelor's degree in any field with a solid academic record.
• 1-2 years of professional working experience in sales, business development, or lead generation
• Up-to-date understanding of lead generation tools and techniques, e.g., CRM, LinkedIn Sales Navigator
• Advanced user of Microsoft Excel and other project management tools
• Fluent Spanish, advanced written and spoken English
• Excellent communication, interpersonal, written, and verbal skills with a high capacity for task follow-up.
• Outstanding planning, self-management, and time organization skills.
• Proactivity and active listening ability.
• Ability to identify and qualify leads based on strategic priorities.
• Comfort in conducting outreach and building relationships with diverse stakeholders.
• Experience in sales or partnership development, either formally or informally.
• Passionate about supporting social impact initiatives
• Very open-minded, adaptable, and communicative when providing feedback.

Benefits

• Remote (with reliable WiFi)
• Availability to travel within Colombia and attend in-person events with employers and partners