Product Marketing Manager – Lead

Role Overview

• Own product positioning and messaging for all CrewAI products, translating technical capabilities into compelling narratives for technical buyers and business decision-makers
• Architect demand generating content and campaign strategies in conjunction with our growth team to drive pipeline targets
• Develop content roadmap along with an agentic approach to production that reliably produces thought leadership, long form papers, blogs, social content, and video scripts
• Own the product launch playbook from beta to GA releases coordinating with product, engineering, design, and sales to maximize market impact
• Identify and advance use case and solutions packages taken from customer, prospect, and market engagement
• Be a product spokesperson for events, sales enablement, and related activities
• Support advancements of agent powered competitive intelligence and market analysis to efficiently and quickly identify positioning opportunities and inform go-to-market strategy
• Create and improve sales enablement tools including decks, calculators, use cases, and case studies
• Partner with the sales to develop persona-specific talk tracks and value narratives
• Deliver internal training to assist account executives on agentic differentiation, objection handling, and customer stories
• Support case study production through customer identification, narrative shaping, and proof points in collaboration with sales and contract writers
• Establish a feedback loop with sales leadership to identify content gaps, refine messaging based on field data, and iterate on enablement materials
• Design and operate multi-step research agent workflows for content ideation, competitive updates, and new growth opportunities
• Support advancement of content automation pipelines using agents that will assist with drafts, editing, growth optimization(AEO, SEO), and multi-format repurposing (e.g., blog → social thread → email sequence → sales one-pager)
• Deploy agents for audience and account research to assist with automated ICP enrichment, persona development, and signal-based prospecting workflows
• Stay on the frontier of agentic AI tools, frameworks, and best practices; evaluate new agent platforms and orchestration methods; and serve as the internal authority on applying autonomous AI to marketing and go-to-market workflows

Requirements

• Product evangelism or communication experience for a technical B2B solution, notably developer tools or business automation systems
• Familiar with how demand creation campaigns and sales enablement programs operate in their process and objectives
• Exceptional writing and verbal communication skills with a portfolio of published work (blogs, papers, launch materials, sales collateral)
• Hands-on, demonstrable proficiency with AI agent frameworks and automations (e.g., Claude Cowork or Code, OpenAI ChatGPT and Codex, LangChain/LangGraph, CrewAI, custom agent workflows) applied to marketing tasks
• Experience building or managing automated workflows using agent orchestration, prompt engineering, and human-in-the-loop review processes
• Comfort with ambiguity and the pace of early-stage startups; ability to context-switch between strategy and execution
• Strong cross-functional collaboration skills, you work naturally with product, engineering, sales, and design teams
• Experience marketing agentic AI, autonomous systems, or AI-infrastructure products (Preferred)
• Familiarity with developer and platform persona marketing motions (Preferred)
• Interest in building the future of work from the ground up, utilizing the latest tools, techniques, and cross org collaboration (Preferred)
• Systems understanding in how CRM systems and marketing automation platforms work (Preferred)
• Technical aptitude, ability to read and discuss documentation, understand system architectures, and speak credibly to engineering-adjacent audiences (Preferred)

Benefits

• Competitive base salary commensurate with experience and market benchmarks
• Meaningful early-stage equity package
• Comprehensive health, dental, and vision coverage
• Flexible PTO policy and remote-first work culture
• Annual learning and development stipend with specific allocation for AI tools and agent platform subscriptions
• The opportunity to shape the marketing function from the ground up at a company building at the frontier of AI