Serve as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategy
Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
Lead group sessions and one-on-one consultations to guide personal marketing strategy
Partner with top-producing agents to align marketing with business goals
Maintain strong in-office presence to support engagement, recruiting, and retention
Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
Support and develop office-based marketing specialists, ensuring high-quality, consistent service
Help prioritize team efforts based on agent needs and business impact
Execute localized marketing strategies that drive agent growth and market share
Track performance and communicate insights to leadership
Plan and execute local events and initiatives that build agent engagement and brand visibility
Represent the Coldwell Banker brand with professionalism and confidence

3–5 years of experience in marketing, communications, or a related field
Minimum 2 years experience as a people manager of 2 or more direct reports
Strong presentation, writing, and communication skills
Ability to quickly learn and explain new technology platforms and tools
Familiarity with social media marketing and digital content
Experience managing multiple projects and deadlines
Exposure to real estate tools and an understanding of how they support marketing and productivity (Nice to Have)
Experience working in real estate or a field-based environment (Nice to Have)
Understanding of personal branding and lead generation strategies (Nice to Have)

EOE including disability/veteran
At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position

Manager, Field Marketing

Key skills