Commercial Analyst

Role Overview

• The objective of the Commercial Analyst is to translate performance data into clear insights and recommendations that improve business results.
• The role will support commercial decision making by analysing sales, customer and brand trends, assessing promotional and trading performance, and identifying opportunities to drive profitability.
• The Commercial Analyst will work across the commercial function, connecting data across channels and teams, owning elements of the planning and budgeting cadence, and translating performance into decision-ready recommendations and actions.
• Analyse sales trends and customer performance to identify opportunities for growth & identify potential risk across our complex retail estate.
• Provide weekly and monthly reporting on key commercial metrics, including sales, margin, and profitability.
• Support forecasting and budgeting processes including executing budget roll ups and preparing sign offs for the executive team with data-driven insights.
• Provide promotion analysis at a sales, customer and margin level and make strategic recommendations for future activity based on the insights.
• Enhancing our understanding of customer and margin drivers to optimise our profitability.
• Provide insights into market trends and competitor activity working with partners such as Circana and SimilarWeb.
• Analyse how trading activity impacts behaviour of different customer segments.
• Support strategic initiatives to enhance customer engagement and loyalty.
• Lead on central planning activities including peak & contingency planning.
• Work closely with finance, channels, inventory and categories to align commercial planning and strategies.
• Provide actionable recommendations to internal stakeholders based on data insights.
• Lead on commercial projects with supporting business cases for new initiatives and opportunities.

Requirements

• Strong analytical skills with experience in commercial or retail analysis.
• Proficiency in data tools such as Excel, SQL, Power BI, Qliksense or similar platforms.
• Ability to translate complex data into actionable insights.
• Experience in retail, e-commerce, or consumer goods would be beneficial.
• Excellent communication and stakeholder management skills.
• A motivated self-starter who is keen to be the driving force of this newly created business function.

Tech Stack

• SQL

Benefits

• N/A