Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and Meta ads.
Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships.
Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies.
Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks.
Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives.
Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites.
Work closely with cross-functional teams—including Paid Media, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies.
Support process innovation to ensure campaigns run efficiently and effectively.
Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.

Legally able to work in Canada and located in Calgary, AB.
Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience.
2+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google.
2+ years of experience in customer service, hospitality, or client relationship management.
High level of ownership
Brings a high level of care and attention.
Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset.
Strong knowledge of Meta advertising.
Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies.
Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills.
Strong organizational skills to maintain systematic campaign management.
Keen attention to detail, ensuring precision and accuracy in all aspects of work.
Basic understanding of SEO principles is beneficial for integrating SEM with organic search strategies is considered an asset.
Previous experience in an agency setting, demonstrating adaptability and client-focused experience is considered an asset.
Experience with Fluency is considered an asset.

Three weeks of paid vacation
Twelve flex days
A Passion Day to spend however you choose
A company-wide MeMonday to prioritize mental health
Thirty-day remote work policy
Twenty-six hours of paid volunteer time each year
Comprehensive benefits package that includes health, dental, vision, and spending accounts
Access to mentorship and leadership programs like LEAD
Ongoing learning opportunities

Paid Media Strategist

Key skills