Field & Event Coordinator

Role Overview

• Lead the planning and execution of national and regional trade shows, ensuring seamless coordination, brand consistency, and optimal engagement with targeted audiences.
• Organize and manage client education events, crafting experiences that effectively communicate brand offerings, strengthen customer relationships, and drive lead generation.
• Oversee grand openings, moves, and in-store events for US Upfitters, ensuring all activations align with brand standards and providing a compelling customer experience.
• Develop and execute virtual experiences, including webinars and online activations, leveraging digital tools to enhance accessibility and engagement.
• Oversee special client plant tour events, including collateral, special signage, logistics coordination, and promotional items.
• Manage sponsorship engagements, optimizing event participation and partnerships to maximize brand visibility and audience connection.
• Oversee sourcing stores across related SBUs in partnership with other field coordinators, ensuring the availability of high-quality branded giveaways, literature, apparel, and trade show rental programs through ONE managed supplier as approved by marketing department.
• Ensure the creation, distribution, and optimization of marketing materials that support event objectives and corporate branding.
• Track event budgets/expenses and ensure financial efficiency while delivering high-impact marketing experiences.
• Establish and maintain vendor relationships to facilitate smooth execution of events, trade shows, and sponsorship activities.
• Monitor event success, track lead conversions, and collaborate with internal teams to ensure marketing initiatives contribute to measurable business growth.
• Support direct customer engagement efforts at events, strengthening brand awareness and driving meaningful product interactions.
• Maintain strong communication channels with internal and external partners to align event strategies with marketing and sales objectives.
• Coordinate updates for presentations, literature, website content, trade show signage etc.
• Take on additional projects as needed to support evolving company priorities and event-related needs.

Requirements

• 1-5 years of experience in marketing event planning.
• Preferred experience with a multi-location, national company.
• Bachelor’s or associate degree in business, Marketing, Communications, or a related field preferred.
• Other qualifications and certifications will be considered.
• Strong understanding of trade shows, client education events, sponsorship engagements, and retail activations.
• Keen awareness of influencers and customer demographics, including individuals in wheelchairs, to ensure inclusive event strategies.
• Experience working with marketing data in a CRM environment (SalesForce highly desirable).
• Proficiency in Microsoft Office Suite, with advanced Excel capabilities.
• Highly organized, self-motivated, and capable of managing multiple projects and events simultaneously with efficiency.