Field Marketing Manager

Role Overview

• Leads regional marketing efforts to support pipeline growth and sales alignment within North America
• Responsible for planning and executing localized marketing programs and events
• Adapts global campaigns for regional relevance
• Partners closely with Sales to ensure marketing efforts are aligned to local priorities and revenue goals
• Works in close collaboration with Sales, Corporate Marketing and Sales Development Representatives to execute global messaging with regional nuances and priorities applied
• Plans and delivers regional marketing programs aligned to sales goals and local market needs
• Localizes global campaigns to ensure relevance and impact in the region
• Coordinates with Corporate Marketing to maintain consistency in brand and messaging
• Partners with regional sales leaders to align on pipeline goals, campaign priorities, and market opportunities
• Supports targeted sales initiatives with localized marketing tactics and materials
• Maintains ongoing communication with Sales to gather feedback and optimize regional efforts
• Manages local, regional specific events including logistics, promotion, and post-event follow-up
• Collaborates with internal teams and external vendors to deliver high-quality experiences that support pipeline and engagement
• Tracks event performance and provides insights to inform future planning
• Owns country-specific marketing plans, budgets and execution, ensuring alignment with business goals
• Monitors campaign and event performance, providing recommendations for improvement
• Supports reporting on regional marketing activities and pipeline contribution

Requirements

• Experience in field or regional marketing within a B2B environment
• Workday experience or understanding of HR, payroll and benefit platforms preferred
• Strong understanding of local market dynamics and sales alignment
• Ability to adapt global campaigns for regional execution
• Experience in coordinating regional marketing efforts
• Excellent project management and organizational skills
• Clear and confident communicator, both written and verbal
• Collaborative team player with a proactive, solutions-focused mindset
• Strong partnership with sales leaders and teams
• Experience managing events and working with cross-functional teams
• Familiarity with marketing platforms such as Salesforce, HubSpot and ZoomInfo
• Strong understanding of data segmentation, profiling and analysis
• Ability to manage multiple priorities in a fast-paced environment

Benefits

• health coverage
• wellbeing programs
• paid leave (vacation, sick, parental)
• retirement plans
• learning opportunities