Leads regional marketing efforts to support pipeline growth and sales alignment within North America
Responsible for planning and executing localized marketing programs and events
Adapts global campaigns for regional relevance
Partners closely with Sales to ensure marketing efforts are aligned to local priorities and revenue goals
Works in close collaboration with Sales, Corporate Marketing and Sales Development Representatives to execute global messaging with regional nuances and priorities applied
Plans and delivers regional marketing programs aligned to sales goals and local market needs
Localizes global campaigns to ensure relevance and impact in the region
Coordinates with Corporate Marketing to maintain consistency in brand and messaging
Partners with regional sales leaders to align on pipeline goals, campaign priorities, and market opportunities
Supports targeted sales initiatives with localized marketing tactics and materials
Maintains ongoing communication with Sales to gather feedback and optimize regional efforts
Manages local, regional specific events including logistics, promotion, and post-event follow-up
Collaborates with internal teams and external vendors to deliver high-quality experiences that support pipeline and engagement
Tracks event performance and provides insights to inform future planning
Owns country-specific marketing plans, budgets and execution, ensuring alignment with business goals
Monitors campaign and event performance, providing recommendations for improvement
Supports reporting on regional marketing activities and pipeline contribution
Requirements
Experience in field or regional marketing within a B2B environment
Workday experience or understanding of HR, payroll and benefit platforms preferred
Strong understanding of local market dynamics and sales alignment
Ability to adapt global campaigns for regional execution
Experience in coordinating regional marketing efforts
Excellent project management and organizational skills
Clear and confident communicator, both written and verbal
Collaborative team player with a proactive, solutions-focused mindset
Strong partnership with sales leaders and teams
Experience managing events and working with cross-functional teams
Familiarity with marketing platforms such as Salesforce, HubSpot and ZoomInfo
Strong understanding of data segmentation, profiling and analysis
Ability to manage multiple priorities in a fast-paced environment